Is it just me?
When I see multiple spelling or grammar mistakes in a company’s publicity, website or content, it always makes me question their attention to detail. Research presented at the European Marketing Academy (EMAC) backs this up. It shows that both typographical and spelling errors significantly reduce trust, damage brand perception, and lower buying intentions. If you’re aiming high, the rest of this article…
How grammar guides your readers
Welcome back to my ‘Engage or Bounce?’ series! Last time we talked structure—today, let’s tackle grammar. Because even the best ideas fall flat if your sentences trip readers up. You’ve got the layout working, but are your words doing their job? Weak grammar forces your reader to slow down, and that extra effort can be…
How tone transforms your writing — and how readers respond to it
You work hard to get eyes on your content—but do you keep them there long enough to achieve your goals? Often, the problem isn’t the idea or the information — it’s that the writing doesn’t sound quite right to the reader. Along with your layout, tone has a major part to play when it comes…
How layout guides your readers (and keeps them engaged)
Welcome back to my ‘Engage or Bounce?’ series! Last time we talked tone—today, let’s tackle layout. Even the best words fall flat if your layout sends readers running. You’ve got the tone nailed, but is it easy to read? A complex layout means your reader must make more effort, and that alone can be enough…
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